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Product-Led Company Doing It Right: CrunchbaseĬrunchbase is a platform that provides insights into public and private companies. This kind of characteristic is easiest to show. Goal-orientated onboarding drives users toward specific actions that appeal to their goals and shows them the value of your product quicker. You can enroll or schedule a call to answer any questions you may have. It’s a 4-week actionable program followed by a year of Q&A-based live webinars led by PLG experts. Need help refining your PLG strategy or adding these characteristics to your product? Check out our ProductLed Accelerator Program. Including this in the onboarding process is a slick move and has worked with other PLG godfathers in the past (cough Dropbox, cough, cough).
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Product-Led Company Doing It Right: AirtableĪirtable is like an Excel spreadsheet, but it can access all your applications, integrate data, and provide different views depending on your role.
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For example, Spotify had people talking about the music streaming technology and what that means for the industry. Word of Mouth: Where your brand is so amazing everyone is talking about it.Invites & Referrals: A common one where your users get rewarded for sharing your product.It’s typically tied to social proof or status. Exposure Virality: Your users show off your product because it makes them look good in some way.For example, a document signing product shows value virality. Value Virality: Where users are providing value to other users thru your product.This can be intracompany or intercompany, think Slack and LinkedIn. Network Effect: Your users do most of the work getting others to use the product because it improves the product.Enhance ViralityĪ good way to make a product sticky is by making it easy to bring in your team and get company buy-in as quickly as possible.Īccording to Olof Mathe at Mixmax, there are five types of virality: Getting experts in the hot seat combines learning with entertainment.
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Appcues understands this and has created a rich resource library filled with a comprehensive blog, case studies, a Product Adoption Academy, and Webinar Series (among others). The nature of the product requires many functions, making the tool versatile. Appcues provides insight through analytical feedback on desktop and mobile apps so companies can improve their onboarding flow. Product-Led Company Doing It Right: AppcuesĪ smooth user experience (UX) flow is vital for onboarding new users. This is where anticipating pain points is crucial to prevent users from dropping off out of frustration.Īn extensive resource library will anticipate, address, and acknowledge obstacles while guiding users to value discovery.
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If your product is more complex, it’s normal for users to encounter obstacles. Want to see each characteristic in action?
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A Reverse Trial in The Sign-up (Trello).
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