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So, GSC is an excellent starting point for doing SEO analysis for your website(s). While it is a very Google-centric tool, many of the issues and potential improvements detected here will benefit a website’s performance and visibility with other search engines as well.
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Google Search Console is the primary free SEO tool for analyzing the status and ranking of a website in the eyes of the Google search engine. I include some thoughts specific to photography SEO near the end of this post. This post also provides a working example of photography SEO for any serious photographers or other visual artists who may be interested in doing SEO for their own websites. So in that sense, it’s like a lot of other websites and provides a decent teaching example as an SEO audit target. I honestly haven’t spent much time on it recently, but I do collect analytics from it using both Google Analytics and Google Search Console. I also want to continue improving it in terms of content and SEO.Īs we’ll see below, my photo website does have SEO problems and related issues to explore further. A Small WordPress Website with SEO Issuesĭavid Kamm Photoworks is a WordPress website that I first built several years ago. It’s built on WordPress, uses several common WP plugins, and has both pages and posts with on-page SEO opportunities and a variety of backlinks from other websites.Įssentially all of what I walk through below in GSC is completely applicable to a typical business website. While it is a travel photography focused website, it’s otherwise very similar to many small business websites. Sometimes I’ll refer to it simply as my ‘Photoworks’ or travel photo website. I’ll be using this site for this post and others to follow, to discuss various aspects of SEO and related tools. Let’s use Google Search Console to perform an example SEO audit on a real website.įor a target site, I’m going to use my own photography website and blog: Now let’s move on… Example SEO Audit with Google Search Console Other related posts include this one on SEO reporting and this post on good SEO content optimization solutions.įinally, this summary of SEO tools pricing may also be helpful. GSC is great for SEO audits, but the paid tools include important audit features that aren’t available in GSC. To augment your work with Search Console, also see this intro to several of the best paid SEO audit tools available.
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It highlights several good options that won’t break the bank account.
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If you are also interested in other SEO software options, then see this post on affordable SEO tools. If you only use one free tool for doing an SEO audit of your website, Google Search Console should be the one. Google Search Console is the most important of the free SEO tools available. There are *many* tools available to all of us for doing website SEO audits. Google Search Console is one of several free Google SEO tools that I use on an almost daily basis. I’ve been using Google Search Console very regularly for a few years now, and I wanted to share a detailed post that walks through how I use it for doing website SEO audits. I may earn a referral commission, at no additional cost to buyers, for purchases made via these links. I also include a few affiliate links below for SEO PowerSuite software, which I personally do use and recommend. This SEO audit is applicable to all websites, but I’ve included some topics and tips that are of specific interest for photography websites and other image-centric websites. Note for photographers and other visual artists: this post uses my live photography website as the example site for SEO audit review. Tip: Use the yellow ‘Article Contents’ navigation box below to jump to specific sections. I’ve done an SEO audit on a live website using GSC below. Want to learn more about using Google Search Console (GSC) as a primary free SEO audit tool?
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Learn How to Do a Website Audit with Search ConsoleĪre you curious about doing your own website SEO audit but feeling a bit overwhelmed by all the tools available?Īre you aware of Google Search Console… the free resource for webmasters, provided by Google? (Formerly known as Google Webmaster Tools)
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